PPC (pay-per-click) marketing allows you to reach more potential customers through targeted ads and sponsored listings. Google Ads, formerly AdWords, is a great example of PPC marketing. They use an online auction system that allows you to bid on the ability to have your ad appear under the sponsored listings in Google search results and on certain web pages. Because PPC ads are keyword specific and targeted, they drive customers to your website who are looking for your products or services and are more likely to make a purchase.
Coalition Technologies is a full-service digital marketing agency with a team of Google-certified PPC specialists who know how to design your PPC campaigns for maximum profit. Alone or in tandem with other SEO efforts, we’ve seen some pretty unbelievable ROIs and increases in overall revenue from our PPC campaigns. Check out our 170+ PPC client case studies to see some of our impressive results.