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1. Digital Marketing
EdApp’s Digital Marketing course is perfect for those who want to reach the global marketplace in the digital space to grow their business. It starts by defining what digital marketing is and compares it with traditional marketing, then outlines the pros and cons of each strategy. This course also tackles the beginnings of digital marketing and how it has evolved. Further into the course, learners will gain knowledge about the different digital marketing channels they can invest in, such as SEO, SEM, PPC, Social Media, and many more. Lastly, it teaches essential digital marketing terminologies as well as digital marketing mistakes everyone should avoid.
This course consists of four bite-sized lessons with carefully selected topics to make sure that learners get all the relevant knowledge they need. Information is presented in a microlearning format to reduce cognitive overload and ensures that learners easily understand and retain the information in this training.
Scope: Digital marketing vs. traditional marketing, digital marketing evolution, digital marketing channels, basic digital marketing terms
Created By EdApp
Explore this free course