9 Effective Business Introduction Email Templates for 2022
Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.
Email is an excellent way to introduce yourself and your business without the feeling of intrusion that can come with cold calling. To save time, download our free business introduction email templates and optimize them following our tips for best practices. The templates can be easily adapted to a variety of scenarios to achieve your objectives in email introductions to leads, customers, potential partners, and other new contacts.
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Business Introduction Email Templates
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1. Cold Email Introduction to a Sales Lead
Also known as cold email marketing, sending business email introductions to prospects is one of the most popular lead generation methods used by sales teams, especially in the business-to-business (B2B) space. The key to an effective email introduction is presenting your business’ value proposition and differentiating factor in the fewest words possible to foster the prospect’s interest and produce a response.
Subject Line: Offering [prospect name] Value Through [product or service offered]
Hi [lead first name],
I saw on your website that you [something about the lead or their business that makes them a good fit for your business offerings], so I wanted to reach out personally. My name is [your name], a [job position] at [company name].
We provide [product or service] to [specific niche you sell to] businesses like yours. Our unique approach to [product or service] includes [differentiating product or service attributes], giving you the benefits of [value of using your product or service].
I’d love to schedule a call to learn more about some of the everyday pain points you might experience in [area or function of business your solution solves]. Are you free this Tuesday at 2 p.m. or Thursday at 1 p.m.?
Talk soon,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
2. Event Follow-up Introduction to Connection Email
Use the follow-up business introduction email template to reintroduce or reconnect with someone you previously met at an event. The purpose is to continue the conversation and provide your contact information to further build a relationship. Recipients of this kind of introduction could be potential referral partners as well as sales leads.
Subject Line: Hi [connection name]! Great Meeting You at [event name]
Hi [connection’s first name],
It was a pleasure meeting you at [event]. I hope you enjoyed the [specific activities of the event] as much as I did.
I’d love to continue our conversation about [previous conversation from the event] and see if we might be able to [objective of further connecting—either providing product/service or developing a partnership].
Like I said when we talked, [something you discussed that showed how you can add value to the recipient]. Let me know if you’re available for a call in the next week or so to discuss further.
Talk soon,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
Pro tip: For more effective follow-up ideas and scripts, download 11 free sales follow-up email templates and customize them for your business.
3. Online Lead Submission Email Introduction
If you’re in sales management, it’s important to have a strategy for managing inbound sales leads that come in through website forms or other online lead generation sources. One of the first steps to managing new leads acquired through online form submissions is by sending an effective email to start the conversation and guide the prospect through the sales process.
Subject Line: Thank You for Your Inquiry!
Hi [lead name],
My name is [your name], a [job position] for [company name]. Thank you for expressing interest in our [product or service]—I hope we can assist!
To get started, I’d love to schedule a time for a call to discuss your [area or function your solution solves] needs. What’s your availability over the next few days?
Talk soon,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
Pro tip: Responding to leads who submit forms online can be done manually as leads come in, or personalized and sent automatically using email marketing software like Constant Contact or Mailchimp.
4. Major Event or Development Introduction Email
One way to establish a connection with a lead is by sending a business introduction email that references a recent event relevant to the prospect. The event could be something in the news, the release of an interesting study, or an industry-disrupting innovation the email recipient would find intriguing.
Subject Line: Hi [lead name], Have You Heard About [major event]?
Hi [lead name],
My name is [your name], a [job position] from [company name]. I wanted to reach out in regard to the recent [major event], as the implications are entirely relevant to you and [their organization name].
[Brief description of event, study, or innovation].
With that being said, I’d love to schedule a call to discuss how we can help you navigate the [industry or product/service] as a result of the [major event].
What’s your availability like over the next few days?
Talk soon,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
5. Introducing a New Product or Service Email
This business introduction email template can be used to introduce a new product or service to both current and potential customers. Presenting new ways your business can help is an effective way to re-engage relationships for customer retention, cross-selling, and upselling. It can also be the catalyst for turning qualified leads you’ve been nurturing into customers.
Subject Line: Introducing [new product or service] to [lead/customer name]
Hi [lead/customer name],
Hope all has been well since we last spoke. I wanted to reach out about a new [product or service] we are now offering that might be of interest to you.
[Briefly describe the new product or service].
If this new offering is something you’re interested in learning more about, please let me know so we can get a call scheduled to discuss details and answer any questions you may have.
Talk soon,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
6. New Point of Contact Business Introduction Email
Some businesses have dedicated trương mục managers and support agents to ensure a high level of service. When one of these individuals leaves your company or moves to another role, it’s important that you introduce the new point of contact to your clients and prospects to foster the new relationship. This template is ideal for use as an email introducing a new point of contact in your business.
Subject Line: Introducing Your New [job position title]
Hi [customer name],
I wanted to reach out about some changes to your trương mục and point of contact. Starting [date account manager is leaving our team], I will be leaving the company to pursue a new opportunity. That being said, I’ve cc’d [name of new contact], your new [job position title], and point of contact moving forward.
Please feel free to reach out if you have any questions or concerns about the change and we can happily address them. I can promise you will be in good hands!
Thank you,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
Pro tip: Customer relationship management (CRM) software is a must for businesses that use trương mục managers to continuously build relationships with clients and prospects. Our buyers guide on the best trương mục management CRMs will help you navigate the market to find the best platform for your trương mục management needs.
7. Requesting Professional Advice or Expertise Email
There are plenty of situations where you may want outside expertise, from obtaining advice about running your business to gaining insights on a subject matter you’re writing about or for help with the development of a product or service. It’s an excellent idea to make this kind of request through a business introduction email to the expert.
Subject Line: Seeking Expertise from [expert’s name]
Hi [expert’s name],
My name is [your name], a [job position] from [company name]. I wanted to reach out as I’ve heard you are an expert in [subject you need expertise in] and might be able to help me navigate the space.
Currently, [description of current state of business, writing project, or product development]. Would you be available for a call to go over this and help me out a little bit?
Talk soon,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
8. Potential Partnership Email Introduction
In any business environment, partnerships between organizations are common for lead referral sharing, co-sponsored marketing initiatives, and joint product or service distribution. Developing these relationships often starts by sending a business introduction email to request a conference call or meeting for further discussion.
Subject Line: Partnership Opportunity with [recipient organization name]
Hi [contact name],
My name is [your name], a [job position] from [company name]. I wanted to reach out about a potential [type of arrangement—referral, marketing, distribution] partnership opportunity. Based on my research thus far, I see a lot of synergy between our two businesses.
I know your business provides [product or service] to [specific marketing niche they focus on], and I think we can work well together to [type of arrangement] as my firm offers [product or service] to a similar market.
I’d love to schedule a call to discuss this in much more detail and see where there is a collaborative opportunity. What’s your availability like over the next few days?
Talk soon,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
9. Introducing Yourself to a New Organization Email
This business email introduction template can be adapted for various scenarios, such as if you recently joined a networking group, chamber of commerce, lead share group, professional development organization, or are a new hire within a company. The idea is to use email to introduce yourself to multiple people at once.
Subject Line: Introduction to Members of [organization name]!
Hi everyone,
My name is [your name], a new [member/employee] of [organization name]. I’m excited to get the opportunity to [work with, network with, get to know] all of you.
[Include a brief description of your past experience, former employment, or context to why you joined the organization].
If you have the time, I’d love to get a chance to have some one-on-one calls to learn more about each of you and see if I can be of value to you.
Feel free to reach out individually so we can get something on the calendar!
Talk soon,
[Your name], [title]
[Company]
[Email address]
[Phone number]
[Company website]
Optimize Your Business Introduction Email Templates
The primary goal of any introduction through email―whether it be for sales opportunities, potential partnerships, or strictly networking―is to intrigue the recipient and obtain a response. In addition to starting with an effective business email introduction template, there are other ways to increase the recipient’s interest, improve your chances of achieving the email’s objective, produce a response, and further the discussion using the following best practices.
Automate Calls to Action
At the end of every email should be a request asking the recipient to take a specific action, such as “learn more,” “discuss further,” “reply back,” and so on. Rather than asking about availability or going back and forth to coordinate a time that works for everyone, automate the call to action using a scheduling tool like Calendly through a link in your email.
Once the email recipient clicks on the link, Calendly takes them to a scheduling portal to find the time and communication channel that works best for them. Once a time is selected, all attendees of the meeting are notified and the meeting is synced to their calendars.
Make Templates Accessible & Fillable
Storing business introduction email templates where all members of your team can access them lets everybody reap the benefits of high-quality, effective introduction email scripts. Customer relationship managers (CRMs) like HubSpot let you both store and customize email templates to automatically send personalized messages. Contact data like the first name and organization name can be synced into the template to streamline personalization, and emails can be sent right from the CRM.
Personalize Your Introduction Emails
All business introduction emails should be automatically or manually personalized to the recipient using their name, organization, and relevant contextual information. For instance, if you do prior research and discover you went to the same school as the contact you’re emailing, citing that in the message can increase their likelihood of considering your offer or responding.
In addition to storing basic contact details, most CRMs also store supplemental notes and information beneficial in making email introductions. For example, the Freshsales CRM lets you do this through tagging. Tags can be added to contacts so you can filter and view them based on behaviors or interests such as industry, company size, job titles, schools attended, cities or regions—even favorite sports teams.
Bottom Line
Writing an effective cold email can be challenging due to the varying circumstances and objectives that go into making a business introduction. These free introduction email templates can be adapted to handle a wide range of common scenarios where an email introduction can be helpful. Start with our free business introduction email templates and optimize them using the best practices and software tools for greater results.