NFT social platform DeFine announced on the 21st that it has signed a partnership to apply and expand NFT with Abyss Company, a comprehensive entertainment company that is expanding into various fields from domestic and overseas K-pop to e-sports.
Through this strategic partnership, DeFine will make the communication between the artists and creators of the Abyss Company with fans more diverse, and convert various tangible and intangible assets into NFT. The two companies will seek opportunities to enter the NFT market and make efforts to expand their base.
DeFine is building an NFT platform for creators, including artists, musicians, influencers, gamers, and athletes, with the aim of creating the largest NFT ecosystem in Asia. DeFine, rebranded from DeFine Art, supports social interaction of creators and users through DeFine Art, DeFine Music, DeFine Gaming, and DeFine Studio, and fan-based NFT and fan token issuance.
Abyss Company has various artists including Sunmi, Urban Zakapa, and GOT7’s BamBam, and is expanding its business to domestic and overseas performances and e-sports fields.
Myung-Hoon Kang, Head of DeFine Korea said, “We are very pleased to partner with Abyss Company, the leading comprehensive entertainment company in the domestic industry”. “With Abyss Company, we will create value in various business areas and strive to develop new markets through collaboration.”
Joon-Young Lee, Director of Global Business of Abyss Company, said, “Through collaboration with DeFine, we will develop a new market in the entertainment industry and create a new window for artists/creators in various fields to communicate with fans. We look forward to collaboration that can create synergy and work more closely than the artists.”