How to write a powerful business description for your website.

Did you know that the ‘about us’ page is typically the most visited interior page for any small business website?

That’s right, company stories are not just for tech start-ups. Every business, no matter how big or small, needs to tell a story on their website. It’s just another step towards building a better website for your small business.

Having a story to share on your website is a great way to attract new customers. Remember that people choose to hire professionals that 1) They like, 2) they trust, and 3) they feel like they know. The same holds true for businesses – we’re people after all.

Writing an effective description for your small business is easier than you think.

We’ll show you how to write an effective business description using the power of storytelling. Follow our simple guide to create your own small business description in less than 20 minutes.