Moz Academy
SEO Essentials Certification (Series)
Learn SEO and get certified with this intensive 6-part course and exam series!
$595
6 Courses
Local SEO Certification (Series)
Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series!
$395
6 Courses
Technical SEO Certification (Series)
Learn technical SEO comprehensively and get certified with this intensive 5-part course and exam series!
$395
5 Courses
SEO Competitive Analysis Certification (Series)
Learn how to confidently build an SEO competitive analysis plan and get certified with this 6-part course and exam series!
$395
6 Courses
Starter Pack (Series)
Dive into SEO with three of our most popular courses (40% savings)
$149
3 Courses
Sequel Pack (Series)
Continue your SEO education with three vital topics (with 30% savings)!
$289
3 Courses
SEO Client Prospecting and Pitch (Series)
Save 10% when you purchase all three prospecting and pitch courses!
$295
3 Courses
How To Use Moz Pro
This course describes how to use Moz tools in short, easy to follow videos.
FREE
201 min
The Insider’s Guide to Moz Pro: Your 4-Week SEO Game Plan
FREE with a Moz Pro subscription or free trial!
$59
98 min
In Real Life: Local SEO Tactics
How to support SEO with your local business knowledge
$149
105 min
SEO Fundamentals
Essential SEO concepts for building your strategy
$49
67 min
Keyword Research
Find the best keywords to grow your business
$119
84 min
Page Optimization
Learn the necessary optimizations for SEO success
$119
73 min
Backlink Basics
Improve your understanding of backlinks and how to earn them
$149
90 min
Reporting on SEO
Learn how to measure your SEO success
$149
58 min
Backlink Audit & Removal
How to audit and analyze your existing backlink profile
$49
75 min
The Fundamentals of SEO Client Prospecting
What is client prospecting, and why is it important?
$49
41 min
Finding Potential SEO Clients
Discover potential SEO clients with prospecting!
$109
74 min
Prepare for the SEO Client Pitch
Assemble data and create a comprehensive, personalized report for a memorable client pitch!
$179
99 min
Selling the Value of SEO
Earn buy-in from new and prospective SEO clients
$149
126 min
Client Onboarding
Start off on the right foot with every new SEO client
$169
69 min
Local SEO Fundamentals
How to manage Local SEO campaigns
112 min
Technical SEO Certification Series: Part 2 – Design for Crawlability
55 min
Technical SEO Certification Series: Part 3 – Build for Indexation
54 min
Technical SEO Certification Series: Part 4 – Prioritize Accessibility & Site Performance
48 min
Technical SEO Certification Series: Part 5 – Conclusion & Final Exam
45 min
Technical SEO Certification Series: Part 1 – Explore the Fundamentals of Technical SEO
32 min
Certification: Part 5 – Create Efficient Reporting Strategies
67 min
Certification: Part 3 – Apply On-Page Optimization Strategies
58 min
Certification: Part 4 – Build Effective Link Strategies
51 min
Certification: Part 6 – Final Exam
64 min
Certification: Part 2 – Develop Keyword Strategies
66 min
Certification: Part 1 – Understand the Fundamentals
51 min
Local SEO Certification Part 5 – On the Road Again: Ongoing Maintenance & How to Measure Success
Maintain your listing management strategy and measure success!
46 min
Local SEO Certification Part 6 – Conclusion & Final Exam
Conclusion and Final Exam
51 min
Local SEO Certification Part 1 – Map Your Route: Understand the Fundamentals
Establish the fundamentals of local SEO
80 min
Local SEO Certification Part 2 – Look Both Ways: Understand Your Competition & Where You Stand
Identify your market location and competitors
63 min
Local SEO Certification Part 3 – Start Your Journey: Establish a Business in the Local Space
Explore the local search ecosystem and location data management
65 min
Local SEO Certification Part 4 – Ask for Directions: Reputation Management & Community Engagement
Develop a reputation management roadmap
83 min
SEO Competitive Analysis Certification Part 1: Competitive Analysis 101
Understand the fundamentals of a competitive analysis
27 min
SEO Competitive Analysis Certification Part 2: Identify Your True Competitors
Assess your audience and identify your SEO competitors
36 min
SEO Competitive Analysis Certification Part 3: Analyze Your Competitors’ On-Page Success
Discover content trends and prioritize your strategy
59 min
SEO Competitive Analysis Certification Part 4: Evaluate Your Competitors’ Off-Page Activity
Conduct competitor research that leads to link opportunities
37 min
SEO Competitive Analysis Certification Part 5: Explore Competitive Specialties
Enhance your competitive analysis with a layer of B2B and local knowledge
22 min
SEO Competitive Analysis Certification Part 6: Conclusion & Final Exam
Conclusion and Final Exam
45 min
SEO Fundamentals
Essential SEO concepts for building your strategy
$49
67 min
Local SEO Fundamentals
How to manage Local SEO campaigns
112 min
Keyword Research
Find the best keywords to grow your business
$119
84 min
Technical SEO Certification Series: Part 2 – Design for Crawlability
55 min
Technical SEO Certification Series: Part 3 – Build for Indexation
54 min
Technical SEO Certification Series: Part 4 – Prioritize Accessibility & Site Performance
48 min
Technical SEO Certification Series: Part 5 – Conclusion & Final Exam
45 min
Technical SEO Certification Series: Part 1 – Explore the Fundamentals of Technical SEO
32 min
The Fundamentals of SEO Client Prospecting
What is client prospecting, and why is it important?
$49
41 min
Prepare for the SEO Client Pitch
Assemble data and create a comprehensive, personalized report for a memorable client pitch!
$179
99 min
Finding Potential SEO Clients
Discover potential SEO clients with prospecting!
$109
74 min
Certification: Part 5 – Create Efficient Reporting Strategies
67 min
Certification: Part 3 – Apply On-Page Optimization Strategies
58 min
Certification: Part 4 – Build Effective Link Strategies
51 min
Certification: Part 6 – Final Exam
64 min
Certification: Part 2 – Develop Keyword Strategies
66 min
Certification: Part 1 – Understand the Fundamentals
51 min
Page Optimization
Learn the necessary optimizations for SEO success
$119
73 min
Backlink Basics
Improve your understanding of backlinks and how to earn them
$149
90 min
Reporting on SEO
Learn how to measure your SEO success
$149
58 min
Local SEO Certification Part 5 – On the Road Again: Ongoing Maintenance & How to Measure Success
Maintain your listing management strategy and measure success!
46 min
Local SEO Certification Part 6 – Conclusion & Final Exam
Conclusion and Final Exam
51 min
Local SEO Certification Part 1 – Map Your Route: Understand the Fundamentals
Establish the fundamentals of local SEO
80 min
Local SEO Certification Part 2 – Look Both Ways: Understand Your Competition & Where You Stand
Identify your market location and competitors
63 min
Local SEO Certification Part 3 – Start Your Journey: Establish a Business in the Local Space
Explore the local search ecosystem and location data management
65 min
Local SEO Certification Part 4 – Ask for Directions: Reputation Management & Community Engagement
Develop a reputation management roadmap
83 min
SEO Competitive Analysis Certification Part 1: Competitive Analysis 101
Understand the fundamentals of a competitive analysis
27 min
SEO Competitive Analysis Certification Part 2: Identify Your True Competitors
Assess your audience and identify your SEO competitors
36 min
SEO Competitive Analysis Certification Part 3: Analyze Your Competitors’ On-Page Success
Discover content trends and prioritize your strategy
59 min
SEO Competitive Analysis Certification Part 4: Evaluate Your Competitors’ Off-Page Activity
Conduct competitor research that leads to link opportunities
37 min
SEO Competitive Analysis Certification Part 5: Explore Competitive Specialties
Enhance your competitive analysis with a layer of B2B and local knowledge
22 min
SEO Competitive Analysis Certification Part 6: Conclusion & Final Exam
Conclusion and Final Exam
45 min
Local SEO Fundamentals
How to manage Local SEO campaigns
112 min
Technical SEO Certification Series: Part 2 – Design for Crawlability
55 min
Technical SEO Certification Series: Part 3 – Build for Indexation
54 min
Technical SEO Certification Series: Part 4 – Prioritize Accessibility & Site Performance
48 min
Technical SEO Certification Series: Part 5 – Conclusion & Final Exam
45 min
Technical SEO Certification Series: Part 1 – Explore the Fundamentals of Technical SEO
32 min
Certification: Part 5 – Create Efficient Reporting Strategies
67 min
Certification: Part 3 – Apply On-Page Optimization Strategies
58 min
Certification: Part 4 – Build Effective Link Strategies
51 min
Certification: Part 6 – Final Exam
64 min
Certification: Part 2 – Develop Keyword Strategies
66 min
Certification: Part 1 – Understand the Fundamentals
51 min
Local SEO Certification Part 5 – On the Road Again: Ongoing Maintenance & How to Measure Success
Maintain your listing management strategy and measure success!
46 min
Local SEO Certification Part 6 – Conclusion & Final Exam
Conclusion and Final Exam
51 min
Local SEO Certification Part 1 – Map Your Route: Understand the Fundamentals
Establish the fundamentals of local SEO
80 min
Local SEO Certification Part 2 – Look Both Ways: Understand Your Competition & Where You Stand
Identify your market location and competitors
63 min
Local SEO Certification Part 3 – Start Your Journey: Establish a Business in the Local Space
Explore the local search ecosystem and location data management
65 min
Local SEO Certification Part 4 – Ask for Directions: Reputation Management & Community Engagement
Develop a reputation management roadmap
83 min
SEO Competitive Analysis Certification Part 1: Competitive Analysis 101
Understand the fundamentals of a competitive analysis
27 min
SEO Competitive Analysis Certification Part 2: Identify Your True Competitors
Assess your audience and identify your SEO competitors
36 min
SEO Competitive Analysis Certification Part 3: Analyze Your Competitors’ On-Page Success
Discover content trends and prioritize your strategy
59 min
SEO Competitive Analysis Certification Part 4: Evaluate Your Competitors’ Off-Page Activity
Conduct competitor research that leads to link opportunities
37 min
SEO Competitive Analysis Certification Part 5: Explore Competitive Specialties
Enhance your competitive analysis with a layer of B2B and local knowledge
22 min
SEO Competitive Analysis Certification Part 6: Conclusion & Final Exam
Conclusion and Final Exam
45 min