Ocasys: Toon vak Introduction to International Business
Uitgebreide vaknaam
Introduction to International Business
Leerdoelen
Upon completion of the course the student is able to:
1. Understand and explain how the resource based view of the firm can be applied in the context of international business
2. Relate the theories to the corporate reality and reflect on key theories in international business
3. Reproduce and apply key concepts and constructs in international business
4. Use the language management scholars and economists use
5. Work with Excel (basic skills and simple calculations) to understand the concept of distance in international business
6. Employ literature research methods (library search)
7. Summarize and reflect on popular scientific business journals in written assignments
Omschrijving
The course provides an introduction to internationalization and globalization. It gives an analysis of differences in cultural, economic, financial and political environments. Based on the resource-based view of the firm, we develop an international business theory in which firm specific advantages play a key role. The theoretical framework is subsequently used to discuss market oportunity assessment, the development of internationalization strategies and entry modes. The final part is an introduction into international production, marketing, HRM and finance.
Uren per week
2
Onderwijsvorm
-hoorcollege , -werkcollege
(participation is mandatory)
Toetsvorm
-groepsopdracht, -schriftelijk tentamen (meerkeuze vragen), -tussentijds tentamen (mc vragen), actieve deelname
(The written exam, consists of a combination of MC questions and fill-in-the-blank questions.)
Vaksoort
propedeuse
Verplichte literatuur
Titel
Auteur
ISBN
Prijs
International Business Strategy 2013* (most recent edition), Cambridge University Press
Verbeke, Alain
ca.
€
60,00
A selection of Harvard Business Review articles and a selection of cases*
Entreevoorwaarden
Admittance to the BSc IB
Opmerkingen
Contact: a.kuiken@rug.nl, +31 50 363 3844 Secretary: gem.feb@rug.nl +31 50 363 3458 DUI/5411 room: 538 An extensive list with frequently asked questions can be found on Nestor. Please consult these first before contacting the course coordinator.