Swig, a Saint George, Utah-based sweets and soda drive-thru chain, plans to get its foot in Texas’ doors in the Dallas area early next year.
The Fairview Town Center location on East Stacy Road will be Swig’s first drive-thru in Texas. Swig is aiming for a February 2022 opening, a company spokesperson said. Swig’s second Texas location will open in McKinney at 5225 W. University Drive in spring 2022, according to a state database.
The company, founded in 2010, has about two dozen locations in its home state of Utah and a couple of others in Arizona and Oklahoma.
Swig’s menu features sodas, caffeine-free refreshers and drinks, cookies, popsicles and pretzels. In particular, the fast-serve drive-thru chain is known for its “dirty sodas” — alcohol-free mocktails with optional flavor, cream and fruit add-ins. The sodas come in serving sizes as large as 44 ounces.
Dirty sodas have become a staple in Utah. Since much of the state’s Mormon majority does not consume coffee or alcohol, dirty sodas and sugar indulgences have taken the place of other beverages.
In 2015, the state’s dirty soda craze turned into a national story over a legal battle between Swig and another Utah-based competitor, Sodalicious.
Swig sued Sodalicious, alleging that the company had copied its trademarked “dirty” soda concept, The Salt Lake Tribune reported.
After the lawsuit bubbled over and reached a settlement in 2017, the drink genre continued to attract attention via social media.
Swig in particular got a claim to fame on TikTok for its dirty sodas.
During the pandemic, dirty soda tutorials gained popularity on the platform, where users made their own super saccharine concoctions of sodas, creams, ice cubes and Torani syrups.
The soda shop’s Texas debut in Fairview is part of the beginning of a broader geographic expansion the company is planning. Swig’s new president, Chase Wardrop, told Silicon Slopes that he plans to add 18 new Swig locations in Texas, Oklahoma and Idaho.