Asus Story – Profile, CEO, Founder, History | Computer Hardware Electronics Companies | SuccessStory


AsusTek Computer Inc, commonly referred to as ASUS, which means “in eminence of” in the Chinese language, is a Taiwanese multinational which is into the business of manufacturing and selling of computer hardware and electronic products. It has its headquarters in Beitou district, Taipei, Taiwan. As of 2014, it was the 5th largest PC vendor in terms of unit sales. The company deals in productslikelaptops, netbooks, desktops, mobile phones, networking equipment, projectors, motherboard, graphics cards, optical storage devices,computer peripherals, workstations, tablet PCs, etc.



The company got its name from the last four letters of the word “Pegasus”, who was a winged horse from Greek mythology. ASUS signifies the creative spirit, strength and purity exemplified by this mythical creature. It likens its tendency of growing with each new innovative product it brings into the market, to the soaring of the horse to new heights with its superior powers. As of 2009, the company had manufacturing facilities in the cities of Taipei, Luzhu, Nangan and Guishan, in Taiwan; Suzhou and Chongqing in Mainland China; Cluded Juarez in Mexico; and Ostrava in Czech Republic. The company operates through its 50 service sites across 32 countries and over 400 service partners worldwide.