Bachelor of Business Administration in Marketing

Courses

60 credits of lower-division coursework including business pre-core courses.

60 credits of upper-division coursework, including business core courses, marketing business courses, and upper-division business electives.

Marketing courses require a grade of “C” or higher.

Marketing Degree Courses

Students must complete 21 credit hours of 4000-level marketing coursework, of which the following 15 credit-hours are required:

MAR 4354 Marketing Yourself in Today’s Competitive Job Market
MAR 4400 Personal Selling
MAR 4503 Consumer Behavior
MAR 4613 Marketing Research I
MAR 4804 Marketing Strategy

Students can fulfill their other credit hours with classes from the list below. It is important that students complete MAR 4354, MAR 4400, MAR 4613, MAR 4503, and MAR 4804 before taking their electives.

Choose two of the following:

MAR 4025 Marketing of Small Business Enterprises
MAR 4144 Export Marketing
MAR 4203 Marketing Channels
MAR 4232 Current Issues in Retail Marketing
MAR 4323 Integrated Marketing Communication
MAR 4404 Business-to-Business Sales and Marketing
MAR 4620 Marketing Research II
MAR 4674 Marketing Analytics
MAR 4803 Cases in Marketing Management
MAR 4933 Special Topics in Marketing
MAR 4071 Current Issues in Marketing I
MAR 4156 International Marketing
MAR 4231 Retail Marketing
MAR 4233 Social Media Marketing
MAR 4403 Sales Management
MAR 4415 Advanced Professional Selling
MAR 4643 Decision Making and Negotiations
MAR 4733 Digital Marketing
MAR 4860 Customer Relationship Management
MAR 4941 Marketing Internship

Electives

Four upper division business electives. All electives outside the College of Business must receive the approval of the Department Chair. A list of approved courses is available from COB Advising.