Why We Chose It
Coursera’s Social Media Marketing Specialization took our top spot because it’s the most well-rounded course, featuring a robust, regularly updated curriculum, hands-on practice, instructor feedback, and a fair price.
Pros and Cons
We like this course of study as our overall pick because it’s actually a series of five classes that comprise the Social Media Marketing Specialization. Classes are offered by Northwestern University, taught by the institution’s faculty, and include:
- What is Social?
- The Importance of Listening
- Engagement and Nurture Marketing Strategies
- Content, Advertising, and Social Integrated Marketing Communications (IMC)
- The Business of Social
As you work through the curriculum, you’ll learn how to expand your reach, establish your brand, build your social media marketing strategy, analyze related metrics, and become an influencer in your industry.
To make sure your social media skills stay current, the course content gets updated every quarter. You’ll learn new skills and information through written material, video lectures, quizzes, and feedback from your instructor on class assignments.
To finish the program, you’ll have to demonstrate your knowledge by completing a capstone project. You’ll get a certificate of completion after each class and the specialization as a whole.
Suited for beginners on a busy schedule, you can study from any device with an internet signal on a timetable that works for you. If you devote two hours per week to the course, you’ll complete it in about seven months.
Coursera will let you audit the course for free, which allows you to view most of the content. However, if you want to earn certificates of completion or receive instructor feedback, you’ll need to purchase a subscription for the specialization for $59 per month.
The provider offers a seven-day free trial, so you can explore the course before you commit. Plus, you can apply for financial aid.