Business Name Generator Branding – 30 Examples of Great Business Names



There are plenty of theories relating to how one of the world’s top tech companies came up with its iconic name, but we’re here to set the record straight. No, Apple wasn’t named for a nod to Isaac Newton or a tribute to the Beatles’ Apple Records label. It’s as simple as this: Steve Jobs had gone to visit an apple farm and thought the name sounded “fun, spirited, and not intimidating.” Jobs considered other “more technical names,” but realized nothing could beat Apple. It was simple, whimsical, and fun to say. Importantly, it was also a far cry from the names of other technology companies at the time (IBM, Cincom, Digital Equipment), giving it an edge on the competition from the get-go. 


Twitter’s naming process is a little less straightforward. The name came about through a long brainstorming session with the company’s board, where co-founder Jack Dorsey began looking into words associated with the site’s intended purpose: real-time communication through short messages. Originally coming up with “Status,” Dorsey turned to a dictionary and found the word “Twitter,” defined as “a short burst of inconsequential information, and chirps from birds.” What makes Twitter’s name stand out is the branding opportunity — making for a cohesive bird theme centered around communication. Sometimes keeping the name relevant to your product can be a plus. 


It might be comforting to know that it even took Google several times to get it right. Originally named BackRub because the engine searched through backlinks, Google’s founders cycled through multiple options, eventually deciding to name their company Googol(plex), a mathematical term. The final form of Google’s name, which people love for its catchy sound and randomness, actually came about through a spelling error. 


A little more straightforward, tech company Reddit got its name from a play-on-words with the phrase “read it.” What’s appealing about the name is that it’s distinctive enough from the phrase that users don’t feel commanded, though psychologically, the similarity sends signals about the website’s content. 


Spotify is another nonsense name that came spontaneously through a brainstorming session. The Swedish founders were talking when someone misheard the word “Spotify.” They quickly looked it up, realizing it wasn’t a Swedish word and that its total absence of Google results would make it easy to claim and domain. The name has a verb-like commanding effect that, mixed with its true arbitrary nature, makes it easily brandable and appealing to consumers.