UMass Lowell’s Certificate Program in Digital Marketing provides up-to-date knowledge of current digital marketing strategies and practices, and prepares students for success in the modern, hyper-connected business landscape. Incorporating current topics in the field, the curriculum for this program covers essential areas such as marketing analytics, social media, multichannel retailing, web design, e-commerce and digital advertising.
Upon completion of the certificate program, you will have a practical understanding and working knowledge of many important facets of digital marketing, which will translate into greater opportunities for career advancement.
This program is offered through UMass Lowell’s Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business International (AACSB) — an elite distinction earned by less than five percent of business schools worldwide. Manning School of Business faculty and instructors are dedicated to excellence in teaching and research, and the program’s challenging, relevant curriculum is aligned with current industry trends and employer needs.
- 100% online
- Apply anytime
- Complete in as little as 9 months
- One of the most affordable tuitions in the nation
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Sample a Course
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