Describe A Successful Small Company Or Business That You Know: IELTS Cue Card Sample 22

In Part 2 of the IELTS Speaking Module, the assessment criteria mention grammar patterns, vocabulary, fluency and pronunciation, which means that you need to deliver that long, meaningful sentence in a fluent, nice-sounding stream of words.

Let’s practice this with the topic about a successful company or business that you know.

Describe A Successful Small Company Or Business That You Know

You should say :

  • what the business is
  • where it is
  • who runs the business / how you know about this business
  • and explain why you think it is successful.

Sample Answer 1

Here is the sample for “Describe A Successful Small Company Or Business That You Know” topic

Many working professionals were furloughed or laid off during the Covid-19 pandemic. So some decided to forge their path and launch their businesses. However, starting and expanding a business is not child’s play because only some businesses survive in the rat race. Here, I’d like to talk about a successful small business. 

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During the first wave of the Covid-19 pandemic, one of my cousins, Kim working in an MNC, was laid off. It was extremely challenging for her family to make ends meet, and things were slowly getting out of hand. So, my father suggested they start a small business as plenty of pandemic-friendly businesses run successfully. 

Kim was not only my cousin but also my best friend. As Kim was passionate about baking, I suggested she start a home-run bakery and serve all the sweet-toothed people in the vicinity because most small businesses these days operate remotely. Initially, she struggled to get customers, but by working tirelessly and investing her endless efforts, her homemade cakes were selling like hotcakes. 

Slowly, Kim’s birthday cakes, match-maker muffins and macarons, ice-breaker cookies and pies gained popularity, and her business significantly began to expand. She integrated with Swiggy and Zomato to take more online orders and made her online presence in social media applications to attract more customers. 

In no time, Kim’s home-run bakery thrived, and during the second wave of the pandemic, she opened a small bakery. Kim’s bakery has grown by leaps and bounds, and I believe it is due to her well-defined vision, tenacity, and commitment.

Sample Answer 2

Click on the audio to listen to the sample answer above. Pay attention to the intonation and pronunciation of the words

Nowadays, there is a  booming trend of start-ups in my city; however, not all of them are successful. One of the businesses that I think is the most successful is a chain of restaurants and café boutiques.

I remember that 2 years ago, they only had one business in our city. It quickly became one of the favorite spots for the youth to get together. Now they have expanded with franchises in almost every corner of my city. The fame of X has spread by word of mouth and in my case, a friend told me about it.

The owner of the chain is a young woman, who is only 31 years old. Since I have always been interested in opening up a small café/restaurant of my own, I admire her work a lot. She has successfully created a brand name for real food, in the modern era. Every time I have visited this restaurant, it has always been full and this applies to all other locations in our city.

Recently, the group announced that it had raised a 5.5 million-dollar investment from overseas funds. This proves that X could be considered to have great potential in developing further and becoming more successful in the future.


Here are the vocabularies for “Describe A Successful Small Company Or Business That You Know” with examples:

  • Booming: Having a sudden increase in business, wealth, and success.
    Eg: The owner was able to buy new machinery because his company was booming and he had money to invest
  • Start-ups: Companies that are just opening.
    Eg: Many start-ups fail because they do not have enough money to survive their first year in business.
  • Chain: A group of businesses owned by the same company.
    Eg: There are about 6 large chains of supermarkets selling food in the UK.
  • Boutique: A small business that sells fashionable products.
    Eg: A famous street in London is full of small boutiques selling all the latest styles of clothes.
  • Franchises: Businesses that have been given permission by a company to sell its products in a particular area.
    Eg: The largest restaurant franchise in the UK is McDonald’s.
  • Word of mouth:  The chain is famous because people have talked about it to each other.
    Eg: The news of the accident spread by word of mouth, hours before it was reported on TV.
  • Brand name: The name given to a product by the company that produces it.
    Eg: The brand name of the most famous trainers is NIKE.
  • Investment: A sum of money that you lend to a business, expecting that you will make more money over a period of time.
    Eg: The investment of money by the bank enabled the business to expand.

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