Eminem is serving up a second helping of Mom’s Spaghetti.
As pointed out by Detroit Daily News, the Grammy-winning rapper is preparing to open a restaurant inspired by the not-so-appetizing lines in his 2002 hit “Lose Yourself”: “His palms are sweaty, knees weak, arms are heavy,” he raps in the first verse. “There’s vomit on his sweater already, mom’s spaghetti.”
Em, a Motor City native, will open the Mom’s Spaghetti diner next week in Downtown Detroit, offering stans simple dishes like the s’ghetti sandwich and, of course, spaghetti and meatballs. Patrons can also shop at “The Trailer”—an attached retail spot stocked with Eminem merchandise.
A commercial for the eatery began airing on Detroit TV stations on Friday. The 30-second spot provides a glimpse of the new restaurant and shows Eminem holding the fare while standing over the Detroit skyline. The ad also directs viewers to call 313-888-8388, which leads to an information recording.
Mom’s Spaghetti opens at 5 p.m. local time on Sept. 29. It’s located at 2131 Woodward Avenue, between the Fillmore and the Union Assembly.
Em previously sold “mom’s spaghetti” at a pop-up resaurant in support of his Revival project. He also delivered 400 “mom’s spaghetti” dishes to frontline workers in Detroit last year.
“We’ve had a lot of fun putting this project together with the folks at Union Joints, and the response from fans has been overwhelmingly positive,” Eminem’s manager Paul Rosenberg said in statement. “The previous pop-ups were really a test for us to determine whether there was enthusiasm for a regularly-occurring Mom’s Spaghetti spot that would be open all year long. We are really pleased to announce the arrival of the walk-up restaurant and adjacent upstairs store, called The Trailer, where fans can experience a uniquely-curated environment and obtain merch and other items from Eminem and his new pasta operation.”
Some fans are speculating that the new joint is part of an album roll out, as it seemingly came out of nowhere.