1.0 Company’s background
Borneo Poultry Sdn. Bhd is a company that focusing on production of chicken’s meat which will soon to be one of the companies responsible in supplying poultry products in Sabah, specifically in Kota Kinabalu district. Borneo Poultry farm is located in sub-urban industrialised area in Jalan Tuaran, Inanam. The company have three business partners and aided with three experienced workers. Chicken’s farming is a lucrative business since chicken’s meat are consumed by universal consumer and it is cheap compared to other livestock meat thus lower and medium income family could afford buying it. With developing modern equipments and advanced technology, chicken’s farming is a booming sector. Chicken’s farming can be
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These established farm are large scale producers and have known reputation. Diseases outbreak can tampered with the farm production by increasing the mortality rate. Disease such as New Castle Disease could cause economic loss to the farm by leading to more than 50% mortality rates.
5.0 Marketing strategy
The product will be whole chicken and chicken’s