Find Affordable Health Insurance During Open Enrollment


Open enrollment is from November 1 through January 15.

Imagery for open enrollment, two adults with arms around each other.Connect with a health insurance expert during open enrollment

Confused by your health plan options? Not sure how to apply? Health insurance experts can help you navigate your health care options. They offer free, unbiased support—in person or over the phone.

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Get to know your coverage options

There are many paths to quality health insurance.

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The federal Health Insurance Marketplace,, helps individuals and families shop for and enroll in affordable health plans.

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BadgerCare Plus (Medicaid)

BadgerCare Plus, a Wisconsin Medicaid program, provides health care benefits for people ages 0–64 who have a limited income.

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Some people find affordable coverage through an employer. Contact your human resources department to learn more about your health insurance options.

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Medicare is the main insurance for people 65 and older and also provides coverage for some people with disabilities. Open enrollment for Medicare is October 15 through December 7.



Tips for choosing wisely

When selecting a health care plan, you should ask yourself a number of questions to make sure the plan meets your health and budget needs.

Open Enrollment: Can I see the doctor I want?

Open Enrollment: Can I afford this plan?

Open Enrollment: Can I get the care I need?



There are a lot of good reasons to get covered

Having health insurance is important to your health and bank account!

  • Get protection from unexpected medical costs and worst-case scenarios.
  • Stay healthy with free preventive care, like flu shots, cancer screenings, and tests for high blood pressure.
  • Save money on prescription drugs.
  • Get coverage for mental health and substance use disorder services.


For our partners

We cannot do this without you. We created a toolkit to help you help Wisconsinites get high-quality, affordable health care.




Open enrollment starts November 1 and ends January 15.