Free SEO Course Online with Certificate – Great Learning


SEO Course for Beginners 

Benefits of Free SEO Course :

  • Ideal for SEO beginners and digital business owners.

  • Learn the basics of SEO, how to rank higher in search engine results, search and incorporate keywords in your content, and more.

  • Learn how to optimize and market your content for a wider reach. 

  • Knowledge of backlink building techniques, digital marketing, semantics, and more. 

  • Demo SEO for Google and YouTube to get practical insights into on-page and off-page SEO optimization. 

  • Build practical skills to create compelling content aligned with SEO.

  • Get SEO certificates (free). 

Who will learn from this free course?

  • Brand or website owners.

  • Freelancers.

  • Marketing leaders.

Why should you learn SEO?

SEO is a major buzzword in digital marketing these days. With over a billion websites and more than 5.6 billion searches per day on Google alone, it is crucial to implement SEO techniques to rank better on search engine results. As a business owner, marketer, or content developer, SEO practices come in handy to increase the engagement and reach of your website. SEO techniques range from basic to advanced, with many layers to them. 

Most people view SEO as something technical done only by professionals, but anyone can learn the basics. However, you can start with this free SEO course online and implement them to improve the ranking of your website against search queries.

Key Aspects of SEO

  • Engaging content -As you have heard, content is king and it is especially one of the most important aspects of SEO. Engaging, relevant, well-researched, and high-quality content is how you can inform and delight your readers. It also ensures that your website ranks higher up in the search results.

  • Quality Backlinks -Having quality backlinks can ramp up your SEO by improving your website authority. This is one of the easiest ways to perfect your website’s SEO.

  • Technical aspects – When you have great content and quality backlinks ready, the next important aspect to pay attention to is the technical optimization of various elements of your website. This is also known as on-page SEO. It enables your website to match better to search queries and index it effectively. Various technical aspects of on-page SEO include content optimization, title tag optimization, internal linking, and page performance optimization, to name a few. 

Let us look at these aspects from a practical point of view and why you should learn SEO.

  1. Stand out from your competitors -Good SEO strategy will help your business grab more eyeballs and directly impact potential clients. It will help you stay one step ahead of your competitors. 

  2. Enhance your online presence -The learning SEO course online will equip you with practical knowledge and tips to optimize how and when your website matches a search query for increased online visibility.  

  3. Generate leads -Most B2B marketers agree that SEO generates more leads than any other marketing strategy. Good SEO will help connect potential leads to your website with increased traffic. 

  4. Increase revenue -SEO is an amazing growth tool that can help your business meet financial goals by reaching more buyers.

  5. Rank higher in search engine results -One of the best advantages of learning a free SEO course for beginners is that you can rank organically in Google search results without paying for it. Also, the organic ranking will help your business to gain more trust from people, unlike Pay Per Click advertisements. 

  6. Measurable metrics – By analyzing SEO metrics, you can check the success of your marketing campaign and optimize it accordingly to get better results.

  7. Long-term marketing strategy -SEO efforts yield long-term results and can be beneficial to establishing your brand image and increasing ROI in the process.

  8. Quality traffic – If you are a business owner, you want quality traffic to your website that translates into sales. Keyword research and content optimization in SEO allow those searching for certain keywords to match your website. This will lead to better conversion rates as well.

  9. Educate your customers – Your website content or blog instructs your customers or clients on the information on your services, products, or area of expertise. When your content is well-optimized with SEO, it will expand your base and reach more customers, thereby educating them.

  10. Target customers and convert them – High-value content rich in most searchable keywords will connect your website to the target audience and boost your ranking in the search engine results. SEO-driven and engaging content will urge readers to stay on your web page by making your website more appealing. When customers get reliable information, they are more likely to be loyal to your brand or website instead of your competitors. 

  11. Cost-effective – Out of all digital marketing strategies, SEO is one of the most affordable inbound solutions to generate web traffic. Without any investment, you can create a workable content and SEO strategy for your website or brand. 

  12. Local SEO – You can use local SEO to your advantage if your business serves a particular geographical area. Optimizing your SEO accordingly for geographical location and relevant keywords can show you on top of search engine results when users want to search for something nearby. Local SEO is the best marketing tactic for businesses to rank better locally. 

  13. Omnichannel marketing – Most customers prefer searching for a query on their mobile devices instead of a computer. There are plenty of SEO strategies that can be integrated into your content for optimization on mobile devices. It will help boost your rankings and increase your brand outreach.

  14. Brand reputation – When applied effectively, SEO practices improve brand awareness among customers. Your brand will be well-known and rank higher in search results, making it easier for you to attract potential customers proactively searching for information relevant to your services or products. 

  15. Enhanced user experience – User experience is often shaped by a website’s offerings and the relevance of its content. Google favors and ranks those websites higher that give accurate and reliable information to their users.  

  16. Grow your website – Earning backlinks from reputable websites is a great SEO strategy to increase your website authority and ranking. Search engines prefer websites that link to other relevant websites and position your website or brand for growth. 

How long does it take to learn SEO?

SEO is a vast and ever-evolving field. The exact time to learn SEO depends from person to person. It usually takes a few weeks to learn SEO basics. This may take months or even years. Once you master the basic SEO practices and techniques, you can move to advanced levels. In addition to that, you can keep learning new techniques and tools while staying updated with the latest developments or findings. SEO tools can give you a competitive edge while saving you a lot of time. 

How can you apply SEO to your web business?

The first step is to learn SEO basics and become aware of its scope and offerings. Once you gain insights into what SEO is, how it works, and its types, you can start to leverage it for the success of your business. You can choose to hire an SEO specialist as well for this purpose while you can oversee the activities. Alternatively, when you are well-versed with SEO, you can start applying it to your business and expand your customer base.