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The importance of social analytics, automation and the influence of social media marketing on other types of marketing are also highlighted as important segments in understanding how to successfully leverage social media activity into improving your business performance.
You will also find out what to do and what not to do if you want your social media accounts to be successful. Finally, you will learn how to use social media as a tool for promotion, regardless if you want to promote products or services, to use social media for branding, or establish relationships with your potential customers. The overview will also help you understand social media ROI, to help you calculate the performance of your social media strategy, as well as recommended tools that will help you with planning, managing and monitoring.
Recommendations on sharing content on social media and the usage of social bookmarking websites are also part of this course. Being successful at social media marketing demands having a strategy, which is designed so that it uses the best potential of social media to boost the reach and ensure that you get the best out of your social media activity. Therefore, you need to learn how to develop your own social media strategy and how to define an approach that will be genuine and professional, and that will ultimately help you present your business the way you want social media users to see it.
You will also learn about blogging, how this activity should be used as a part of social media marketing and how to use blogging to improve your website’s performance and engage your audience. Social media activity and blogging combined can help you boost social media engagement and reach your target audience. In this course, you will learn tactics for increasing engagement and reaching your target audience through the set of recommended activities and practices, which will result in better performance on social media, while improving the performance of your website as well.
Through this course you will learn what social media marketing is and what the most important social media websites are. There are so many social networks, but only some of them will provide benefits for your company, which is why you will learn about the most popular social networking websites, the features and the possibilities they offer and whether this is something you should and could use in the promotion of your business and the process of reaching potential customers.
The influence of social media on modern businesses is a reality we have to be aware of. Instead of considering social media as a type of entertainment and cool place for finding information, businesses should consider social media as a powerful tool to help them disseminate the promotional message and increase brand awareness.
In order to be able to follow the content of this e-book, you will first learn about marketing and social media which will help you get deeper understanding of how these two are connected.
2. Social Media Marketing
This chapter is focused on explaining what social media marketing is, as well as which types of social media websites are available to the online marketers. Mobile social media is also the focus of this chapter.
3. The Most Important Social Media Websites
You can start promoting through social media as soon as you know which websites would be perfect for your business. This section highlights the most important websites and particular features each website provides for online promotion and exposure.
Blogging is a type of social media marketing, which is why the entire chapter of this e-book is devoted to explaining what blogging is and which platforms you can use for blogging. You will also find out about recommendations related to improving your blogging activity.
5. Social Media Engagement
In this chapter you will learn about the term of social media engagement, why it is important to work on increasing engagement, and how to increase social media engagement.
6. Social Media and Target Audience
Target audience is the group of people you are trying to reach, and here you will learn about how to define your target audience, how to use social media to learn more information about your target audience and how to target the people you are trying to reach through social media.
7. Sharing Content on Social Media
Sharing content on social media includes sharing different types of content, such as photos, graphics, videos, and links. You will learn some important things to have in mind when sharing content in order to make sure you get the most out of it.
8. Social Bookmarking Websites
This chapter introduces the topic of social bookmarking websites and how those can help with promoting your content and reaching more people. Recommendations on the most popular social bookmarking websites you can use are also part of this section.
9. Approach to Social Media
Defining your approach is important part of successful social media marketing, which is why this chapter contains some of the best tips to help you refine your approach and learn how to be more successful on social media.
10. Dos and Don’ts of Social Media
This chapter features recommendations on what to do and what not to do on social media, and how those actions reflect on your business and popularity of your social media accounts.
11. Social Media Strategy
Detailed guide on how to create and implement your own social media strategy is going to help you boost the performance of your social media accounts.
12. Tips on Using Social Media in Marketing
This chapter contains some of the tips on how to optimize your social media accounts and how to evaluate the performance of social media accounts.
13. Using Social Media for Promotion
There are two types of promotion available on social media, paid advertising and free promotion. Learn about both of these and which one you should use for your business.
14. How to Promote Using Social Media
Here you will learn how you can use social media for promotions and how different approaches can be used to develop social media promotion strategy.
15. Social Media ROI
ROI helps you compare your investment and the results, which is perfect for evaluating the achievement of your goals, providing insight into efficiency of social media activity.
16. Using Social Media for Branding
In this chapter you will learn what branding is, how social media is connected with branding and how being active on social media can help you with branding.
17. Using Social Media for Establishing Relationship
Social networks are based on user interaction, which is why establishing relationships via social networks is very important in order to be successful in social media marketing.
18. Social Media and SEO
Both social media and SEO are part of internet marketing, and in this chapter you will learn how those two are connected.
19. Tools for Managing Social Media
This chapter includes recommendations on which tools to use to plan, manage and monitor the activity of your social media accounts.
20. Social Analytics
Monitoring the performance of social accounts is very important, which is why you need to learn what social analytics is and how to use those metrics to increase your performance.
21. Automation and Social Media
In this chapter you will find out how automation is used in social media marketing, as well as some benefits and disadvantages of automation you should be aware of.
22. Social Media and Other Types of Marketing
This is where you will find out more about other types of internet marketing and how they are connected to social media marketing.
23. Social Media Marketing Glossary
The glossary contains all of the most important terms related to social media marketing which will help you understand the content of this e-book and it can always be used as a reference.
24. Sample Questions
Contains list of questions and their answers for exercise.
25. Conclusion: The Importance of Social Media in Marketing
The book ends with explaining the importance of social media in modern business, and how social networks have become part of internet marketing.