How To Build A Shopify Store Masterclass | Free Online Course | Alison


Shopify is one of the most popular and fastest-growing e-commerce platforms in the world. If you’re looking to build your own e-commerce store, Shopify is one of the best options to get started with. This e-commerce course will take you through the entire step-by-step process of creating your own Shopify store from start to finish and you will start learning about Shopify and the numerous benefits of using it. The first step of owning and running an ecommerce store using Shopify is to set up a Shopify account. The process of doing this includes selecting a Shopify plan, learning how to navigate the dashboard and choosing a theme from the theme store. Designing and customizing your Shopify store is the next step and you will learn how to do this using the theme tab in the dashboard menu. You will be shown how to acquire, brand and customize inventories for your Shopify store from manufacturers and suppliers such as Alibaba and AliExpress and guide you through the process of placing orders from these manufacturers and suppliers. The course content also explores the different ways to add Amazon FBA (Fulfillment By Amazon) private label products to your Shopify store.

The more data you have about your customers, the better you can understand their interests. Understanding what your customers are doing on your Shopify store helps you to see how your store is performing. You will be taught how to analyze data using Google Analytics and Facebook Pixel which can help you optimize and improve your products, storefront, marketing, and advertising campaigns (including Google AdWords). Some other key topics you will learn about in detail include how to create a domain name for your Shopify store, a custom blog post, Shopify apps such as 'Checkout', 'Email Marketing', 'Notification' and more. The next bit of the course discusses how to manage your inventory with the Amazon seller app, how the Shopify mobile app works, and how it can be used to manage your Shopify store as a business owner. It is very important to diversify your income and a Shopify store will provide a new sales channel for your private label product, reducing your reliance on Amazon and similar platforms. This in-depth course will teach you how to market your products, get more customers to your Shopify store and leverage paid advertising and content marketing through highly targeted ads.  

E-commerce is rapidly growing worldwide and will soon account for over 60% of retail sales. This Shopify course is excellent for beginners who want to start their own online store and all you need is an internet connection, computer and a little bit of time. You should enrol if you have always wanted to have an online shop to generate income and are keen on learning how Shopify can unlock your online business goals.

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