How to Create a LinkedIn Company Page

When it comes to lead generation and building business relationships online that turn a profit, nothing is more effective than taking the personal approach on LinkedIn.

This Post: How to Create a LinkedIn Company Page

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But that doesn’t mean you ignore every other weapon in your arsenal.

Having a LinkedIn company page on its own isn’t going to score you any great wins, but if lead generation on LinkedIn is a priority for you, a company page is essential in boosting your credibility and professionalism – which are two key pieces to successful lead generation.

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Just to be clear, your LinkedIn Company Page will never replace your LinkedIn personal profile in its importance and ability to generate new leads. I have written about this very fact, comparing the effectiveness of a LinkedIn personal profile versus a company page.

However, your business will greatly benefit from having one for several reasons: