When it comes to lead generation and building business relationships online that turn a profit, nothing is more effective than taking the personal approach on LinkedIn.
But that doesn’t mean you ignore every other weapon in your arsenal.
Having a LinkedIn company page on its own isn’t going to score you any great wins, but if lead generation on LinkedIn is a priority for you, a company page is essential in boosting your credibility and professionalism – which are two key pieces to successful lead generation.
Just to be clear, your LinkedIn Company Page will never replace your LinkedIn personal profile in its importance and ability to generate new leads. I have written about this very fact, comparing the effectiveness of a LinkedIn personal profile versus a company page.
However, your business will greatly benefit from having one for several reasons: