How to Write a Mission Statement With Examples

Describe How Your Company Does What It Does

List of customer service values
List of customer service values

Mission statement examples.

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This is the tricky part, because we’re not looking for a detailed description of your business’ physical operations here. Instead, we’re looking for a description of how your business generally operates. This usually means incorporating one or more of your core values into your description.

So take a moment to list the core values that are important to express in your business. Here are some sample values that you may want to use when you write a mission statement:

  • Provide high product quality
  • Provide superior customer service
  • Protect the quality of the environment
  • Ensure equal access to resources
  • Encourage innovation/creativity
  • Practice sustainable development

It might be helpful to focus on your business’ core competencies when you’re considering which values are worthy of including in your mission statement. Zero in on one (or two at the most) to add to your description of what your company does.

Mission Statement Examples

Here’s what the first three examples from step one might look like when you add values to them. 

My company’s purpose is to:

  • Sell shoes of the highest quality.
  • Provide educational services that allow all children to experience learning success.
  • Grow market vegetables using organic, sustainable farming practices.

Remember, these are not finished yet. There’s one step to go before your mission statement is complete.