Rains was founded in 2012 by Philip Lotko and Daniel Hesselager who met when they were students.
The brand started from the idea "to enjoy yourself even in rainy days" as it is rainy or cloudy most of the year in Denmark, the home country of the founders.
Based on an early initiative to reinterpret the traditional rubber raincoat in a contemporary way, Rains has grown into an accomplished international rainwear brand mixing function with fashion. In addition to minimal and sophisticated rainwear, bags and accessories are offered in the same fabric. With their headquarters in Aarhus, Denmark, Rains is continuously inspired by Scandinavian weather and Nordic aesthetics. Each Rains collection is set with intentions to both honor and challenge traditional perceptions of rainwear, and provide evidence that rainy weather is always an opportunity for displaying personal style.