Rebranding The Great Courses for the age of streaming. | Viget

Strategy Validation

This Post: Rebranding The Great Courses for the age of streaming. | Viget

Creative Litmus Testing

Here’s one of the hardest things about any rebranding process: once you’ve developed a new brand strategy, how do you know if that strategy is any good? Are you going to like the messaging and design that comes out of it? Is it going to resonate with your audience? Part of what makes Viget’s approach to branding so unique is our branding validation. Before we finalize any strategy direction, we test it by developing strategy-based messaging and design, to see if the strategy really can produce work that our clients are happy with. For this engagement we developed validation marketing collateral for both of our finalist strategies, and as an additional step, used the testing service Prolific to get online feedback from representatives of our prospective audiences.