Restaurant Marketing: 18 Trends and Ideas in 2022

11. Create a Ratings Feedback Loop

Using the Bloom Intelligence advanced automated marketing suite of tools, it becomes quick and easy to create a ratings feedback loop.

Bloom users create the initial message that is sent to their guests. This message will typically thank them for a recent visit and ask them to provide a rating of their experience – from one-half star to five stars.

 

 

The message can be configured to be sent after a specific amount of visits to your restaurant so they do not get the message after every visit.

Then, a rating threshold is configured for which a follow-up message will be sent.

For instance, if the threshold is set at 2 ½ stars, then if the guest gives a rating of 2 ½ stars or less, a follow-up message can automatically be sent.

In this case, the follow-up message would offer an apology for providing anything less than stellar service. It can include an incentive to get them back through your door for that valuable second chance.

 

 

The idea is to grab the guest’s attention and offer some kind of resolution to their issue before they get to an online ratings website.

If they know their issue is being addressed in a friendly and positive manner, they will most likely refrain from complaining online.

Over time, this will mitigate many negative reviews that would have been sitting online – damaging your reputation – for years to come.

Likewise, if the guest gives a good rating in the initial message, you can follow up with a message thanking them, and include links to your pages on Yelp, Google, TripAdvisor, or any other online ratings website.

Over time, this will greatly increase the number of positive ratings and reviews you have online. As a result, you’ll see more new guests coming through your doors.

 

12. Ask Guests for Ratings and Reviews

There’s nothing wrong with asking happy guests to leave a rating and reviews on any of the popular websites. In fact, a study by BrightLocal showed that a large percentage of guests will go on to leave a rating or review when asked.

When you identify a guest or group of guests who are having a great experience at your restaurant, approach them and ask them to rate you online.

Sometimes, however, it becomes too busy to do this effectively. That is when restaurant marketing automation can simplify the entire process and save you time.

With a customer data platform like Bloom Intelligence, when guests leave your restaurant, you can have the system wait a specified amount of time and then send the guest a message asking them to rate their experience.

 

Restaurant Marketing Ratings Request

 

This can also be integrated with your online ordering platform and messages can be sent after those orders.

The message has links directly to your ratings pages on Google, Facebook, or directly in the Bloom platform.

There is also a link for the guest to report any negative experience to the restaurant managers. This will give you a chance to make the guest happy again before they leave a negative review online.

Over time you can begin to see you online ratings and reviews begin to improve, which can make a huge impact on your revenue and guest lifetime values.

And with Bloom, you can monitor and respond to all ratings and reviews from all of these platforms in one easy place.

 

13. Aggregate Ratings into One Platform and Offer Social Proof

With Bloom’s integration with Google and Facebook, you can have access to see both the individual ratings or the aggregate total of all ratings collected, all in one place.

Even better, you can respond to all of the ratings directly from the Bloom restaurant marketing platform.

 

restaurant marketing dashboard image

 

Bloom will also generate a small piece of code that you can place into your website that will display an unobtrusive pop-up to show your website visitors your aggregate rating on Google, Facebook, Bloom, or any combination of the three.

This is a great way to show social proof to your website visitors, driving more net new business and helping to improve your restaurant marketing results.

 

14. Create Customer Loyalty Programs

Customer loyalty programs are enormously popular in restaurants all over the world.

Owners and operators know this guest-engaging marketing strategy has a potent capability to expand their customer base and extend the overall average lifetime of their guests.

When executed properly, a loyalty program can turn your occasional guests into frequent patrons, increase your per-person-average, and elevate your bottom line.

The audience may be smaller in terms of your overall marketing efforts, but that shouldn’t discourage you. These participants have opted in.

They expect and are ready to receive your offers, updates, coupons, and messages. And they are the ones who are going to actively engage with them.

Are you currently offering a customer loyalty program? Is it truly working for your establishment? Are you seeing a positive ROI? Do you have the means to collect and measure the data that can tell you these things?

A WiFi marketing and analytics platform can act as your loyalty program. For instance, Bloom can track your guest visits for you and can trigger an automatic message with an offer or rating based on individual guest behavior.

You can send them an automated message once they reach your predetermined visit count, for instance. You literally set it and forget it, and Bloom will handle the rest.

When a guest redeems the offer, Bloom will track that data too. This allows you to measure the tangible ROI you need to manage your loyalty program effectively.

 

Other Online Restaurant Marketing Ideas

If you or a member of your team have a knack for writing, try finding an online food blogger who accepts written work from other authors.

This a great way to get exposure for your restaurant while also demonstrating your love for food and great customer service.

While you will most likely not be permitted to directly promote your restaurant, you will likely be able to provide an author bio that will be published on the page. That is where you can let the world know how great your restaurant is.

Plus, you’ll be able to add a link to your restaurant’s website. This can increase your website traffic through direct visitors from your link.

Also, it can provide a boost to your website’s search engine rankings, since they will see a link from an authoritative website pointing to your website.

You can also seek out food bloggers in your area who do reviews on local restaurants. Contact them and ask them to review your place of business.

Finally, get your restaurant listed in local directories and on food apps. This may require some legwork.

Find apps that list local restaurants and make sure you are in their database. Also, find online directories for your area and create listings for your restaurant.

 

Customer Segmentation and Personalization Guide

15. Local Media, Magazines and Newspapers

By taking your marketing efforts offline, you are covering all your bases, so to speak.

Publishing in newspapers and local magazines can sometimes be pricey. So you want to make sure your advertisement gets in front of as many eyeballs as possible.

The best days to have your ad run are Sundays and Fridays.

On Sundays, coupons are the main attraction, so you might consider adding a coupon or special in the Sunday paper.

Likewise, Fridays are the days when local events and happenings are published. So, you might think about Friday as another option.

 

16. WiFi Marketing and Analytics for Restaurants

One of the fastest-growing marketing strategies in the restaurant industry is WiFi marketing and analytics. We’ve mentioned WiFi marketing several times earlier in this guide.

A WiFi marketing and analytics platform like Bloom Intelligence can quite literally fuel every strategy on this list.

When deciding how to market a restaurant, WiFi marketing should be at the top of your mind.

Utilizing your existing WiFi access points, the platform will be able to sense every visitor who enters your place of business with a smart device. This will be a very large percentage of your guests.

 

Restaurant Marketing Data Dashboard

 

You’ll have real-time (and be building historical) footfall metrics like dwell times and repeat visits. This is even if they don’t log into your WiFi.

If they do log into your WiFi, a detailed customer profile will be built containing the guest’s data.

This data includes contact information, demographic data, and all of their past behavior data.

Over time you’ll build a customer list of thousands of your actual guests.  The list can be sorted, filtered and analyzed to discover who your best guest are.

You can then send automated marketing messages to these segmented lists, increasing ROI and decreasing costs.

 

Sorting a Restaurant Marketing Customer List

17. Online Ordering Marketing

Restaurant online ordering has become very popular over the last several years, and it shows no signs of slowing down. The pandemic has only fueled this immense growth.

If your restaurant is offering online ordering to your guests, then your are collecting valuable guest data that you could be using for your restaurant marketing campaigns.

By integrating your online ordering system with a CRM database platform like Bloom Intelligence, you can collect and store the data you collect in individual guest profiles.

Then, you can segment your profiles into similar personas and send laser-targeted marketing messages to each group that will engage them much more effectively.

You can also automate these messages based upon “triggers” such as when they place an online order, when they leave a rating, if they appear to have stopped ordering online, and more.

Since 2014, online food ordering has grown 300% faster than dine-in. If you’re not offering it for your guests, now is the time. Capture and collect guest data to supercharge your restaurant marketing.

18. Restaurant Marketing Attribution

Restaurant marketing attribution is the term used for assigning credit to individual marketing tactics and messages, and then applying ROI to them.

When done correctly, it allows marketers to apply more focus on tactics and messaging that are working well.

Likewise, it will identify where less focus is warranted.

According to Gartner, the typical outcome of implementing attribution is a 20-30% gain in media efficiency and corresponding increases in ROI.

It only makes sense to apply marketing attribution to your marketing campaigns. But you’ll need accurate, reliable, and comprehensive guest data that is updated in real time.

 

restaurant marketing campaign results

 

A WiFi restaurant marketing platform can do this for you, tracking attribution all the way down to a guest walking back through your door.

Likewise, Bloom now integrates directly with POS systems allowing you to place a much more accurate dollar amount to the ROI of every individual campaign you execute using Bloom.

Learn how to market a restaurant in 2022. Find out how Bloom Intelligence can do it all for you.

Testimonials

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We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.

Peyton Kraus

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

They do a great job for us. Excellent company to work with!

Brandon Graham

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

 

“Fantastic personalized customer
experience. Definitely a big help
with the growth of our business.

how wifi marketing works