Why Email Marketing Matters in Selling Courses
In this chapter you will learn email marketing basics and why it matters to choose email marketing over all other marketing strategies. What are the real benefits of using email marketing? What are the success factors of email marketing and which are the top email automation software?
Grow your email list in practice
In this chapter we analyze the most surefire ways to capture more leads and grow your email lists. Here we provide solutions you may have never thought of!
How to use the email list you have created
In this chapter you will learn how to handle your email list, how to segment your list and how to drip feed your emails. Also, you will learn ways to make your emails fun and engaging.
What they show and how to use them
Email metrics give you the unique opportunity to base your actions on real Data. In this chapter you will learn all those metrics and how to use them in every detail.
Increase your conversion rates with email segmentation
Brands now are personalizing their emails and make their marketing emails more relevant to consumers' needs. The big lesson of segmentation is that we can’t treat all of our leads the same. Learn how to segment your email list properly.
Launching your online course: First give value, then sell!
In order for your email marketing campaign to be successful, you should be aware of all the benefits you will bring to your audience. You then need a specific strategy to drip your campaign. What is the exact email sequence you should follow to have an efficient result?
Writing Emails: Best practices for subject lines and email content
In this chapter we will go through different examples that reveal techniques you can use in your course launch in order to increase open rates and click throughs. You will also learn how to avoid being a spammer.
Ready to use Course Email Templates
This chapter contains twenty ready-made email templates for the educational and the selling phase you can immediately copy and paste into your campaign!
A detailed breakdown of what's inside