Social Media Marketing – Medill – Northwestern University

Social Media Marketing

In today’s marketplace, organizations need effective, profitable social marketing strategies. In these courses, led by Medill IMC Lecturer Randy Hlavac, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final capstone project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a course certificate.