Ever considered why some companies use specific colors in the Software logo? Or why some businesses have certain colors in their branding? Color theory and psychology is the science of eliciting emotions and feelings via the use of color. Knowing what colors trigger different reactions from consumers can help a company create the perfect Software logo for their business. It definitely pays to choose the right colors for your Software logo. Want to be seen as a dependable, trustworthy brand or maybe you want to be sporty and active. Choosing the right colors for your logo is the key to getting the message right.