One of Thailand’s most famous fast-food chains has created a blazing buzz with its latest innovation.
The Pizza Company is promoting its “Crazy Happy Pizza,” which is made with real cannabis but won’t get customers high.
It’s because the fresh cannabis plant leaf used is deep fried.
“Of course, they cannot get high,” the company’s general manager Panusak Suensatboon told the Associated Press. “It’s just a marketing campaign and you can taste the cannabis and then if you have enough, you maybe get a bit sleepy.”
A 9-inch sized Crazy Happy Pizza pie will cost about $15 and is comprised of toppings inspired by Thailand’s famous Tom Yum Gai soup.
Cannabis isn’t only used as the garnish but also infused into the cheese crust.
There’s even chopped cannabis in the dipping sauce.
For a nominal surcharge, customers can add two or three cannabis leaves.
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Although recreational marijuana is illegal and can land offenders in jail, cannabis is regulated for medicinal use in Thailand, which is Southeast Asia’s first country to remove specific parts and extracts of the plant from its controlled narcotics list. In February, legislation allowed them to be used in foods and beverages.
Cannabis-based products not exceeding 0.2% of its total weight in tetrahydrocannabinol — THC —have become a cottage industry in the Land of Smiles.
But Crazy Happy Pizza hasn’t experienced successful sales after being available for months at eateries across the country due to laws restricting it from being advertised or sold to anyone under the age of 12.
Suensatboon knew it could be a long shot; but said it’s worth the attention it garnered.
“I don’t think the market is ready for cannabis products yet. We knew this since the beginning,” he told the newswire service. “We only wanted to be the first mover to launch something new and innovative in the market.”
The company also created durian pizza, which incorporates the exotic and expensive tropical Asian fruit known for its sharply strong smell.
“We try to get some new ingredients, anything that is in trend, and we use it and we want people to talk about it,” he said.