This post was last updated on October 24, 2021.
Logo design, when done well, can lead to that spark of familiarity and recognition that makes us feel like we know the brand. An effective logo can establish a brand identity and form a strong connection with your audience.
For emerging startups, a logo can serve in representing your company from the very beginning, while fostering feelings of credibility and trustworthiness to help it grow.
Whether you’re creating your startup logo with the help of a professional designer or with a free logo maker tool, here’s what to look for in your logo, as well as 15 of the best tech logos featured on Wix websites:
What makes a good logo?
Before creating your logo, make sure to read up about how to design a logo and to check out these logo ideas for inspiration. In addition, take into account these key qualities you should aspire to in your tech startup logo:
Relevance: Your logo’s visual language should be a representation of your business offer. For example, a startup may want their design to exude modern, state-of-the-art technology.
Distinctiveness: A logo that is unique and differentiated from the competition creates a stronger visual impact, helping your business stand out.
Simplicity: The simpler the logo, the more memorable it will be. While it can be tempting to go in-depth about all of your startup’s different services and nuances, it’s better to encapsulate a single, well-defined idea.
Scalability: Your logo should look its best on every possible medium, both digital and physical. From desktop to mobile, and from billboards to business cards, ensure that your logo is versatile and fitting for all sizes and applications.
The best tech startup logos
Ception offers precise localization solutions with pinpoint accuracy. Their logo design manifests this idea with a three-dimensional geometric design that offers their own version of an “X marks the spot,” as well as a nod to the familiar GPS pin icon.
The four triangles making up the design are each in a different shade taken from the startup’s brand colors. By setting all colors but one to a lower opacity, and giving them a slight gradient, there’s an added sense of depth and volume to the logo. It also creates a modern feel, alluding to the advanced technologies involved in Ception’s product.
While the full logo includes the startup’s business name, its icon also serves as a stand-alone logo for some applications. For example, the favicon (the little icon at the top of the browser) on their business website proves just how well the logo works even in miniscule proportions.
techNovus Infotech Solutions is a cloud-based consulting service. Their logo, created using the Wix logo maker tool, creates a sense of swift motion, generating feelings of forward-thinking and ingenuity.
The appearance of movement is achieved using a circle that starts from one direction, but then transforms into an open-ended shape. This design helps establish techNovus as a dynamic, constantly evolving startup.
Tourism app Foxie turns the exploration of different cities around France into a game. Their logo is a fox’s face, perfectly symmetrical and featureless so that it looks more like a logo than an illustration.
By going for a fox’s head and a cheeky business name, Foxie places the values of fun and playfulness at the core of their brand identity. The use of the color orange, as color psychology can tell us, reinforces these values with its cheerfulness and freshness. In addition, the gradients used for shading gives the logo a three-dimensional effect, making it come to life.
Ursa Space Systems is an intelligence system that uses satellite-based data. While their logo is mostly typographical, it also points to their use of satellite with a simple graphic solution – the placement of four differently sized dots around the letters.
The dots’ uneven positioning and sizing references the shape of the Ursa Major constellation. It also makes it seem like they can orbit around the letters. This idea is taken a step further on the startup’s Wix website, with an animated version of the logo that features the dots swerving around the text.
The visual language of the logo extends to the rest of their website design, by using colored dots as a motif throughout.
SERVIO Technologies is a software development and distribution company. Their startup logo is shaped like a plus sign, whose rounded corners give it a softer edge and make it inviting and full of energy.
The color palette is a combination of warm shades of orange and yellow, contrasted with cool blues, amounting to a well-balanced result. Blue is a commonly used color for high-tech and startup logos, as it conveys notions of trust and efficiency. Here, the company lets this color take lead, placing it at the more prominent axis of the plus sign.
Caper’s versatile design combines two types of logos, to be used interchangeably depending on their application. On their homepage design, for example, they feature the full wordmark logo, while on their social media channels and on the actual product, they go for an abbreviated lettermark of the first initial.
As a tech company specializing in autonomous shopping carts, Caper’s logo includes a dotted letter C. The two dots represent the grocery cart’s wheels, and their coral pink color makes the cart feel fun and exciting. Referencing the visual shape of the product in the logo’s design is a good practice for building brand recognition.
This startup logo example, created on Wix’s free logo maker, demonstrates the brand’s uniqueness with a geometric, three-dimensional shape that is mathematically infeasible. Accompanied by the tagline, “Create The Impossible,” it’s clear that this tech company is all about breaking boundaries and thinking outside the box.
The Wix Logo Maker allows complete customization for all of the different components in your logo, from the font to the icon and colors, for truly professional results. The final logo would then be available for download in high-quality image files.
Crew is an app for teams, meant to boost team motivation and help create a more informed and supportive working environment. Their startup logo is based on a cursive logo font combined with a check mark symbol.
The lowercase, flowy font is light and friendly. The cursive letters are physically joined together, generating notions of collaborative teamwork, just as the name suggests.
The added check mark builds on this positive approach, giving off a sense of accomplishment. Placing the check mark in a message bubble hints to the fact that Crew is an app. The check mark and bubble symbol also doubles as the app’s icon.
For their tech company logo, GRAX uses a single-weight line that refers to the last letter in their name. Their take on the X shape – with a rounded center and additional surrounding lines – transforms the icon into a more distinct visual that can be easily associated with the company.
The color purple, which often stands for quality and creativity, is applied here with a soft gradient. This effect helps the logo stand out, making it look as if it’s been struck by a passing lightbeam. When placed against a dark blue background, as can be seen in their website color scheme, the logo seems to be almost radiant.
While an unconventional choice for a tech startup logo, the Hologram Electronics logo has a vintage feel to it. As a company specializing in audio effects, this retro vibe is reminiscent of synthesizers and the early days of Polaroid photography. This look is achieved by the choice of font, as well as their nostalgic business color palette.
It’s interesting to note the various interpretations that this brand has created for the logo, attaining design flexibility without detracting from a cohesive look. For example, the logo’s four colored rectangles go on to become blinking lights when placed on a physical product. In another instance, those same lines are stretched on into the distance in a Star Wars-inspired design.
Diality Inc. provides a smart home dialysis machine. To represent this concept, their letterform logo turns their first initial into a circular shape that resembles the blood circulation system, with the D serving as the heart at its core.
By utilizing white space, one of the key principles of design and logo design tips, the D at the center stays easily legible. The letter is easy to spot, thanks to the two breaks in the shape’s line, allowing it to stand out.
eCommerce platform Zeemart helps users from the food and beverage industry to keep track of their small business accounting. Their tech startup logo features a zebra mascot, drawing on the Z sound in their name. Logo mascots of animals or other illustrated characters can make a brand more engaging, helping people resonate and connect with it.
Designed only in black stripes, the zebra mascot utilizes the principle of Gestalt so that viewers can mentally complete the rest of its body. The use of a single color helps simplify the design, and also matches the black, chunky typography of the brand’s name.
As a broadband provider, Swish Fibre’s brand identity is centered around the idea of fast and secure internet. Through implementing two different letter weights in their logotype, Swish Fibre creates a sense of forward movement. Their abstract symbol of a dotted circle is equally dynamic, with the dots growing larger towards the circle’s center and the incorporation of a gradual color transition.
Font and shape are both determining factors when it comes to designing a logo. Notice how the dotted I’s in Swish Fibre’s typeface reiterate the dots to their left, making the design feel cohesive.
ePHealth is an app and primary healthcare solution. Their logo design uses a lowercase sans serif font, a typographical choice popular amongst startups and tech companies. Sans serifs – or fonts that don’t have decorative strokes or embellishments on the end of their letters – are commonly perceived as more modern.
Lowercase writing usually expresses an informal, friendly approach. This idea is reinforced by a thin curvy line underneath the letters, making the logo look as though it’s smiling at its audience.
Special characters are a major logo trend, and mobile shopping platform Superup puts it to good use. Their logo includes non-letter typographical symbols that make up a smiley face, bringing to mind our communication habits on mobile websites and apps.
This icon also acts as an arrow, pointing at the company’s name and directing attention to it. Lastly, the smiley face is also a play on the brand’s catchy slogan, “The new face on mobile shopping.”
By Eden Spivak
Design Expert & Writer