What Is Corporate Culture, Why It Matters, and How to Build It

Building a positive and enjoyable corporate culture is one of the main priorities for HR professionals, leaders, and other stakeholders across the world. 

A good workplace culture can’t really be replaced with any other benefit as it highly impacts employees’ engagement, productivity, and overall business success.

However, building a striving corporate culture isn’t easy to achieve and maintain.

In this blog, we will define what corporate culture really is, why it is so important, and how to build culture employees will appreciate and live up to.

Corporate Culture Defined

Corporate culture, also referred to as company culture, organizational culture, or workplace culture, is defined by SHRM as:

“Something that defines the proper way to behave within the organization. Culture consists of shared beliefs and values established by leaders and then communicated and reinforced through various methods, ultimately shaping employee perceptions, behaviors, and understanding.”

Organizational culture sets the context for everything a company does, and it shapes employee experience in the workplace. Because organizations, markets, and industries can vary significantly, there is no one-size-fits-all culture template that meets the needs of all organizations.

? Since your company culture plays a significant role in driving employee engagement, we have prepared for you a guide for building a positive workplace culture!

Why Corporate Culture Matters

As mentioned earlier, company culture can be one of the biggest drivers for employee motivation, engagement, wellbeing, and productivity. Consequently, culture has a direct impact on the most important KPIs in human resources departments, such as employee attraction and employee retention.

According to research by Built-In, almost half of prospective employees evaluate potential employers by their company culture. 46% of job seekers said culture was one of the deciding factors in the application process, while 88% found it relatively important.