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A nearly 100-year-old company makes for a perfectly positioned industry thought leader.
While the company is one of the largest providers of term life insurance in the country, Zander also provides a complete selection of personal and business insurance products to their nationwide client base. REED was tasked with raising awareness of Zander’s secondary offerings while highlighting the organization’s unique, award-winning culture.
REED developed an editorial calendar for Zander that contained a variety of topics and angles to pitch local, national and trade media outlets. From promoting themed parties in the office to positioning Zander’s CEO as an industry thought leader with unique takes on hot industry topics, REED got creative to showcase Zander’s vibrant office atmosphere and smart people.
Since engaging with Zander in 2018, REED has secured more than 95 earned media placements resulting in more than 306 million impressions. Media coverage has included interviews, photo features, contributed bylined articles and more. REED continues to partner with Zander Insurance to secure optimal media coverage and strategize on a variety of communications tactics for its in-house marketing team.